Website critique - Logo design company

jim syyap copywriting website analysis

Hi Jim, We need help generating leads for our website. We are a group of logo designer, we have a website and we design logos for 50$. Revisions are free for all the logos we design. Our website use plimus and a payment gateway. also, SEO is done on the website.



Help wanted
Put yourself in your prospect's shoes for a moment.

You own a small business. Like almost all business owners, you are always trying to meet deadlines. Today, you decide to get help creating a logo for your business.

You do a search for "logo design", and you get these...

...and that's just the first page.

Search engine optimized
You mentioned that your website has been "optimized" for search engines, so we are going to assume that your website is able to land on page one for your chosen keywords.

In the first five seconds that your prospect finds your site, there is nothing on your landing page to motivate them to stay and look around. Sure, you have these...
About us. Whether you own a small private business or a large corporation, we’ve got you covered. We guarantee you top notch logo design services down to the tiniest detail. You can count on us to make sure our custom logos and company logo design will have people chasing you down the street screaming “LET ME DO BUSINESS WITH YOU!” although, we are not liable if any of your car windows get broken, sorry. We have an incredible passion for design, heightened by our obsession with quality and perfection, and this is further fueled by the 200% dedication we put into each and every custom logos we design. We, as a team with talent and commitment, provide logo design services for you, our valued customer, and we do this with every bit of heart we can muster. Prior to the development phase we compare different up to date technologies and possible pitfalls and choose the most suitable and cost effective solution.

... but do you think the busy small business owner will have the patience to wade through all that text looking for what he/she is looking for?

Your foot in the door
In the first five seconds, BAM--Give them your best message...
  • Which one of their urgent problems can you help them with?
  • What makes you unique?
  • How can you convince them that you are what you claim to be?

You can use your answer to any of the above questions as your attention grabber.

Your "About Us" copy only talks about who you are and what you do. Almost everyone else not making money with internet marketing is doing that.

Everyone else can claim that "We have an incredible passion for design, heightened by our obsession with quality and perfection, and this is further fueled by the 200% dedication we put into each and every custom logos we design."

Don't make 'em think
Instead of making claims, show us.

Why not make a video of the projects you have made in the past?

Show us your album or portfolio.

If your team were that "talented and committed," making a 15-minute video wouldn't be too much trouble, don't you think?

And don't talk to your prospect using big words, such as, "we compare different up to date technologies and possible pitfalls and choose the most suitable and cost effective solution."

What does that mean?

Don't make them think. Show them.