Print ad in Reader's Digest, November 2011
And here is the website copy on the govmint.com website. Click on the image to enlarge.
Notice that this ad does not have a lot of hype. In fact, there's too much text that it looks boring, doesn't it? Can you identify the subtle hints and appeals to the emotion?
I do not have access to their traffic and conversion stats, but if you were govmint.com's target audience, I wouldn't be surprised if you too, read every word of that ad.