You've probably seen this video. If not go see it first before reading this.
In this video, Gary Vaynerchuk mentions that a number of social media marketers out there have no first hand experience in growing a business.
I agree with him on that.
Finding good talent
When looking for a social media marketing professional for your business, talk to potential hirees and ask them what they do for a living. Are they employees for a big marketing firm or do they run their own business?
Do not hire someone who is an employee. They might have great ideas, but they are not hungry. To them, you are just a trophy that will help them get their next raise.
Get "Jerry McGuire"
Find someone who runs their own marketing business. These people know what it is like to be in your shoes. They are sharp and know how to fish. They know where the fish are and which tools are best to catch them.
Entrepreneurs like these understand that if they do not make money for you, somewhere down the road, they are not going to make money as well.