You lost interest somewhere around the second paragraph, right?
When people first see your website, they scan the first few words starting from the top left side of your page, going right, then down back to the left. It's a habit we all learned when we were kids. If the first few sentences doesn't keep our attention, we start scanning the rest of the page for keywords.
The page above reads like an academic book. While reading the first paragraph, your peripheral vision was scanning the rest of the copy for something that will interest you. Not finding them, your interest started to wane.
A voice inside your head started saying, "This isn't fun. Let's do something else!"
Like a slippery slide
Have you ever noticed why children's books are so easy to read? It's because they have been optimized to hold your attention. You'll find plenty of pictures, short sentences, easy words, headings. These help keep your mind preoccupied, helping you move to the next line.
Image > text > heading > text > image... next thing you know, you have finished the book.
Children are the busiest persons in the world. There's always something better to do. This is why children's books have to be fun to read. As a book publisher, you want your books to captivate and engage your target audience. Do the same for your website.
Make it easy for your readers to read every word on your website. Write and layout your website as if it were a child's book.
- Add headings every two or three paragraphs.
- Adding captions below images will help move them along to the next line.
- Add bullets to highlight several points.
- Use short sentences.
- Avoid clutter.
Now it is your turn. In the comments section below, can you name one more tip to improve readability for your website?