Going soloAs I tweeted a few days ago, I am giving up odesk cold turkey, and now focus on building my brick and mortar client base instead. It was a good experience working in odesk. I was able to hone my skills, I met a lot of great people, both employers and contractors alike.
Right now, I feel like I have outgrown that oDesk contractor stage. It takes the same amount of time and effort to find new clients in odesk as it is to find clients in the wild. If people find my skills worth hiring in there, surely someone out there will think the same way.
My assumptions? Take a look at these numbers.
How to find clientsIn facebook alone, there are about 750 million members. Using direct marketing's average response rate, one half of one percent of that 750 million members are my potential clients. That's a whopping 3,750,000 prospects that are probably looking for help with social media marketing. How much of that is mine? Again, one half of one percent, or 18,750.
That number is still way out there, don't you agree?
Of course, I can't handle all of that (just yet). I only need five good clients and I have a good business for myself, don't you think? These numbers are ballpark estimates, but you get the picture. There's a lot of opportunities waiting out there.