Sites where you can promote your startup?

QUESTION:
I see many companies using social networking (Twitter, Facebook etc) to promote their products and services. I've never used sites like this, and don't really know where to begin from a marketing perspective.

What is the best way for me to exploit social networking to promote my small software business? (We sell a niche enterprise level application)
ANSWERS: marketing - Sites where you can promote your startup? - OnStartups - Stack Exchange

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