I am in a start up with very limited financial liquidity (less than $10,000)
I reached a stage where my online store is taking shape, I have a stock of product now and enough to start a sales team. I advertised on kijiji and crags-list for a freelance sales person and got few replies. At this time I am preparing documentation and sales introductions, etc etc... So would love to get someone to do the sales for me + I hate sales...
One of the resumes was way above my requirement but I thought of meeting this person and see if there is any ideas. We agreed that she will come up with a consultancy program to generate contracts for me but she wants hourly bases + perhaps commission on sales..... She expects things will take perhaps three months to really kick in. (I personally think sales could start any time. Mentioned this because my product is a simple product to order so please do not judge that this person is buying time. My question is different because it will take time to order and deliver, etc, etc, etc.
My question is...
How much should I tell her I am willing to pay for hourly bases?(she said approximately 15hrs per week and she looks like she can give good results.)
How much should I pay here commissions on the expense of hourly rate? (much preferred)
if she agrees on commission, how much should I be looking to pay?(wishful thinking because she looks more a pro than go for pure commission but worth the try)
a good question would also be. Should I go for the sales people who agree on commission only? I am sure I can wait few weeks till I sell my 3000 stock or some of it at least.
Details: Turn around to delivery is approximately 5 weeks. If new design is required delivery is approximately 8 weeks. The product is a useful +promotional item. Cost approx $2, whole sales hoping to be $3-3.5.... Retail approx 7-8$ Item is small so handing is nice and cheap.
Selling is one to one. Marketing is one to many.Leverage and see better results by marketing. You can set up a website which showcases your product/service. Optimize the website SEO to get a good page rank if you have to, but pay close attention on traffic behavior. Are they buying or not?
From this perspective, you can hire someone to manage the marketing aspect of your website. This person will monitor site metrics -- how much traffic are you getting, where are they coming from, bounce rate, etc.
Getting helpIf budget is a constraint (as it always is), outsource this job. You can get a marketing assistant for as low as US$3/hour, plus, you can put a cap as to how many hours they need to work on your project each week.
For marketing experts/gurus, you will have to shell out US$10 or more per hour. There's a lot of talent on odesk that can help you with almmost every aspect of your business, and at an affordable price.
sales - What is the hourly rate of a freelance marketing consultant? - OnStartups - Stack Exchange