The next question now is, how do we win this election?
Here in New Zealand, you can tell it is election time when there are a number of billboards with the candidate's faces on them (with a catch-y phrase). You will also find a number of press releases about these candidates on different media, including web 2.0.
It's the same with your brand. We use SEO to get brand awareness. But we don't stop there. SEO will only give us traffic. We want to address the issues in their mind that pertain to our brand. When people find our website, they will find three things:
Your brand is not going to be an overnight success, but with the right social media campaign, you have a good chance of winning their votes in the long run.